67 - Find your voice to find your audience

Find your voice to find your audience

Find your voice to find your audience

Hello and welcome to the 67th episode of The Spark & The Art creativity podcast. Thank you for subscribing to our weekly podcast where we alternate between interviews with creative folks from all different career levels and insight and inspiration episodes. All in hopes you’ll get what you need to get your creative projects started and, more importantly, finished. 

This week is insight and inspiration and I’m going to talk about who you do it for. 

Imagine you're pitching a TV show.

You: It’s about a guy and he’s been kidnapped.

Producer: Mhmmm? 

You: And he’s being help captive on a spaceship.

Producer: Alright ...

You: And he’s kinda smart so he build himself some robots to keep him company.

Producer: Yeah!

You: And the aliens who kidnapped him are torturing him by ...

Producer: Yeah? Yeah?

You: making him watch terrible movies.

Producer: What?!

You: Then the show is just that guy and his robots making smart-ass comments over top of the movie about how bad the movie is.

Producer: Sounds great! Let’s do it!

It that sounds far fetched then you may not have seen Mystery Science Theatre 3000. That’s basically the premise of the show. And it was on for 11 seasons and made almost 200 episodes. 

It was created by Joel Hodgson and I tell you this all just so you understand the quote I want to share with you. I’m not sure where the quote is from (I have to get better at remembering that sort of thing) but Joel said about Mystery Science Theatre 300:

"Not everybody will get this, but the right people will get it."

And the thing is, everything has its right people. Even things that are for broad audiences, like sitcoms or soda pop, have people that dont like it. But have people who like it and people who love it. 

Its really easy for us to shoot down an idea because we dont think people will like it. Because there isnt anything like it so it cant be good. But the fact of the matter is there will always be people who like your stuff and even some who love it. 

The more specific an audience you can get to the more likely you will find the people who love it. Mystery Science Theatre 3000 is definitely not for everyone. In fact its not even really for me. But there are people in this world (and you may just be one of them) who feel like it was made specifically for them. You know what movie was made just for me? That spoke to be perfectly on all levels and is on my top 5 list? Shaun Of The Dead. (as an aside the top five is rounded out by Wizard of Oz, Hellraiser, Groundhog Day & Life of Brian and my favourite TV show of all time is Good Eats.)

In last weeks episode we talked with Chase Reeves about the importance of being yourself. The better you know what you like and how you express yourself the more likely you are to speak in ways that other people will feel like you are talking to just them. If you want to see an example of someone who has found their voice and has built an audience around it you should check out Vegan Black Metal Chef on youtube. He gives vegan recipes in the form of Black Metal songs. There is no way Im going to describe it properly so visit http://veganblackmetalchef.com/

The only way to find your audience is to find your voice. That certain way you write. That special way you paint or illustrate or sing. The only way to find your voice is to just keep making stuff. To just keep painting and singing and writing and figuring out what works for you and what doesn’t. "But Tucker”, I hear you say, “I don’t really want an audience I just like making stuff. Thats just fine I say back. If you wan to create things just for you that is perfectly awesome. As long as you are pleased with most of it and can tell where you need to improve and keep at it and is speaking to you then you are your own audience.


Heres where you get to do some thinking

  • Are you doing your projects just for you? Or are you trying to find an audience?
  • Do you know what you are trying to say with what you create? Are you taking about love? Life? Despair? Something more ethereal? 
  • If someone looked at what you created could they tell that you created it?
  • Where do you think you’ll find the people who will really understand what it is that you are doing?
  • Do you think you are doing your creative work enough to find your voice? 
  • How could you increase your creative time by 1 hour per week? 

If you have any questions about todays episode you can find me on twitter @sh_tucker and if you know someone who could use a little reassurance that the crazy thing they are working on is valuable please share this episode with them. Id hope it would give them at least a little boost. The easiest way to share it with them is to send them the short url TheSparkAndTheArt.com/67

Thanks for listening and remember: You wont get the art without the work and you won’t do the work without the spark. 


Links for todays Show