No, nothing to do with Star Trek. A continuum plan is the basis for the business part of the music business.
Once I pay musicians to use their professional skills to help record my songs. Once I've paid the producer/engineer/studio time to use their professional skills to help record my songs. Once I've paid CD Baby to make my music available on iTunes and Amazon. Once I pay Disc Makers to press my CDs. Once I've done all those things I've got a product to sell. The problem is that at this particular point in history there is a 50/50 chance that people won't want to buy my music they'll just want to have it for free. But I still have to pay for all the stuff I just did to get my music down in format that is more than just me and a guitar in my basement.
Chapter 8 of the Music Success in 9 Weeks book is the contiuum plan. How do you create sustainable sales so you can make a living and make music?
This chapter was scary for me on two levels:
- Spending money is easy but to make money I have to start thinking of people who listen to my music as leads and customers instead of just fans and listeners.
- I have absolutely no trouble thinking up cool shit that I think people will want to buy from me and I was scared I would run off into a sprialling brainstorming session that would lead me to my normal state of paralysis because I suddenly had to much cool stuff to do and not enough sales to justify new products.
If you've been reading my blog for the last 7 weeks you know I'm taking part in a challenge to do each of the chapters in 9 weeks. For this week's challenge of creating a continuum plan, instead of thinking of new ideas for products, I put together a list of current ideas and how they could be used in the future.
So, if 10 people are interested in a $20 hand-cranked music box that plays the melody from my Blanket Show lullaby please let me know in the comments or email and we can start on my continuum plan together.